Our team of 30-year car industry veterans will help you negotiate a better deal on your next car purchase.
5-minute consultation
Not ready to commit? Tell us about the car you're buying and your trade, and a 30-year industry veteran will call you for a free intro — no charge, no obligation. Like what you hear? Buy the full service and you stay with the same negotiator.
Start your free consultationMeet Your Negotiators
Bill Primozich
30 years in the auto industry spanning sales, finance, and general management — and he's still in it today working finance for dealerships. He knows every angle of a deal because he's sat on every side of the desk. If you want someone who'll fight for your best price with a handshake and a smile, Bill's your guy.
Laurence
Years of experience across auto sales, consulting, and business — the guy you want in your corner for any deal. He's wired into every negotiator, sales manager, and finance manager on this platform. Direct, competent, and no wasted motion.
Fahad Usmani
16 years in the auto industry and he's seen it all from the inside. Fahad knows the ins and outs, where the markups hide, and every trick a dealership runs to pad a deal. Calm, sharp, and impossible to fool — he gets you the number that should have been on the table from the start.